GIVING GAP
Giving Gap is a non-profit directory that platforms black-founded nonprofits throughout the United States. Historically, black-founded nonprofits receive significantly less funding than white counterparts, resulting in a giving gap that disproportionately impacts BIPOC communities.
My focus when designing static posts for Giving Gap is amplifying the stellar work that these nonprofits do. Using Giving Gap’s existing branding, I emphasized different nonprofits on the platform, shared inspirational quotes and helpful resources. Across 248 posts, I achieved 70,000+ views and a 7.3% average engagement rate (double the industry average).
