JOSÉ ANDRÉS FOODS PACKAGING
For this project, I designed the packaging for José Andrés’ Paella Rice, focusing on a layout that feels clean, recognizable, and aligned with the brand’s culinary heritage. Given the constraints around the size of the packaging, it was very important that the text was arranged in a way that did not cause any information to be lost. I also developed the vector artwork for their Paella Broth kits. Using the provided recipes and ingredient lists as a foundation, I researched stock vector elements and curated a set of illustrations that felt authentic to the source material. I arranged and refined these assets to create a visual style that is both appetizing and playful, supporting the product’s approachable, chef‑driven identity.
